“Why Starting Small is Smart in Today’s Unique Economy. And Why It Can Bring Profitability Faster”
Friday, September 19th, 2008Starting smaller, you’re better able to develop a solid customer base. One of the reasons is customers have come to know you. They’ve helped add to your success. Participated in the growth of your biz.It’s not surprising new entrepreneurs think starting big is best. A word to the wise - unless you’re already financially successful, have an angel or capital investor ready with the needed cash - It’s makes good sense to start your business small.
1. Your biz profits faster since you can better control costs for development and production.
First, it’s essential to do necessary research to discover what customers want and need. Then, and only then, develop products people want, need and will buy. Often you can redevelop or reinvent an old product to save time and money. But don’t waste either working on developing products there’s zero market for. When it’s comes to producing products, don’t produce more than you have customers to sell too.
Often, new entrepreneurs - and some seasoned ones - turn the crank sending the presses into overdrive. Thinking it’s better to have much more than needed, than less. Later ending up with tons of leftover merchandise they’ve wasted time and money on. Which may never sell. Or they’ll sell at a loss.In short, controlling costs should be your first concern. And it’s always best to take orders for future products, with customers paying you up front. Than to spend your own biz cash. Which is best invested elsewhere.
2. You can afford to grow your business slowly.
Believe it or not, just as many businesses fail with too many customers, than with not enough. How can that happen?
Easy, you’re working overtime producing products. With too many orders, or business, you can end up trying to create more than you have hours available to work. You’re so overworked, sloppiness sets in. Or, you run out of materials and make substitutions of lesser quality. You could fail to make deadlines and resulting in cancellations. Provide services which are slipshod and fail to meet customer satisfaction. Bottom line, you can end up exhausted and producing a quality not up to yours or a customers high standards. Growth overwhelms your biz and you end up losing customers.
3. It’s easier to make mistakes from which you can recover.
For example, you priced a product too high, or too low? For you it can take fifteen minutes to do a price change. The competition can take a week or several. Losing thousands before it’s corrected. Purchase the wrong equipment? There’s probably a return clause in your contract. It’s easier to get the OK to return one piece of equipment, than for a competitor who purchased two dozen.
Generally you won’t make mistakes large enough to ruin your business. You’ll see a problem and remedy it quickly. For example, you offer a product or service which isn’t selling. You can easily mark it down, perhaps return it to the vendor. Without draining your bank account in the process. If it’s a service, you can easily notify customers by mail or email, post a notice, notify customers when they call.
4. You’re save money on your greatest expense - space leased. Today it’s common for entrepreneurs to start their first biz at home. And today it’s just as common to keep the biz located in your home.Some highly successful business were started up at someone’s kitchen table, in a spare room, or in a basement. Whether you do depends on 1) if you have the necessary space without crowding yourself; 2) the biz meets local or government guidelines for a home biz.Can’t start your biz at home? There are tons of other places you can rent inexpensively. Share space with another biz. Lease a building or space from someone you know. Lease a garage or other small location. Remember, rent like a mortgage will usually be your biggest expense. Don’t rush into it unnecessarily.
5. Smaller allows you to try new things, take risks, get and stay creative.
Starting small allows you to take unique risks;, try or develop new services or products. Drop items no longer profitable before they become too costly to sell. Purchase items at the height of their popularity; and create greater profits, fast. Try new technology with minimal financial hardship. In short, your small biz can “turn on a dime”, making important, profitable changes when it’s comfortable for you.
Bottom line: By moving at a slower pace - with a smaller operation - you’re better able to manage and control it’s growth through each change and new stage. This helps you create a solid foundation upon which to build a successful business which lasts. And also important, you can develop without competitors looking over your shoulder; since you’re flying under their radar”.
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Jean L. Serio has 35 years experience in management, sales, training and development; working with 4 top retail corporations. Helping launch and manage 7 multi-million dollar operations. She founded and developed Womens Marketing and Business Network, has developed 8 businesses of her own. Personally, and thru the network, has helped thousands of women start up successful business of their own. http://www.womensmarketingbusinessnetwork.com
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